Google Caffeine – faster for less

Google has unleashed Google Caffeine, a snappy new name for a snappy new product that apparently speeds up it’s already infamously fast Google Search. A testbox has been set up at http://www2.sandbox.google.com/

A quick test of the search term “Adam Lee” results in half the search speed, but less than half of the results. Apparently, part of the code includes sacrificing results for speed. This is not something I am worried about though as I am not going to look at number 40,000,000 in the list and 10,000,000 suits me just fine (the numbers represent the amound of entries corresponding to my previously mentioned search term).

I believe the hype and new release are perfectly timed to stem the rise of the Microsoft-Yahoo underdog team. Microsoft obviously has a keen interest in making Bing better, and it has made some improvements that have shown results, including a rise in market share since Bing’s birth. Google is basically saying, “this is my territory, get out!”