Microsoft and Yahoo Finally Join Sides

The two underdogs in the online search industry are joining up, according to sources who have yet to reveal themselves. According to Reuters, Bloomberg, and Businessweek, the deal has come to a close. Microsoft will buy out Yahoo search. Yahoo, on the other hand, will be hosting Microsoft’s AdCenter technology for it’s own ads and utilizing Microsoft’s Bing search engine. Although the deal seems complex, I think it’s simple to see that companies are starting to band together to stem the rise of one of the worlds most fastest growing tech companies, Google.

However, I think it’s a bit too late. Google has already gathered over 60% of the search market, and continues to deliver excellent product for free. Among these are Gmail, Google Docs, Google Sites, and Google Maps. It has established a reputation for delivering highly tuned efficient products that benefit those that use them and also pioneered the use of context focused ad placement and still makes most of it’s money through Adsense and Adwords. Although it has keen expertise in the hardware area (Google custom creates their servers themselves), it remains focused on web technologies and the move towards browser-like operating system.

In other news, Apple rejected Google’s ‘Google Voice’ app on it’s iPhone.