Apple computer has experienced tremendous growth within the last seven years; and like the seven good years and seven years of famine as described in the Bible, Apple will most likely witness a large decline in these next seven years. Apple has been relying on a unique and stylish design, and easy to use software to maintain the huge profit margin Apple has received in exchange for their goods.

Now, just seven years after the ipod has been released, Apple will experience a fall from grace. People will be less prone to jump on the bandwagon just for the sake of being cool. People have also realized that Apple’s scheme of protecting their AAC files from being used on more than three computers, or from being easily copied to MP3 format, is a major and costly drawback. If the government’s bailout plan fails, or even if it is only marginally sucessful, the United States economy is braced for and expecting a major recession if not greater.

These circumstances add together to mean a major slowdown in purchases of Apple products (ipods, iphones, laptops, etc). As these are the bread and butter of the company, Apple will have a few choices to make in order to survive. Either they can reduce their prices, change their monopoly/cartel like approach to music, or develop another revolutionary product. Admittedly, Apple will still receive a large portion of revenue from overseas, but we cannot be certain that those markets will not follow ours.

All in all, it comes down to this: If there is a depression or major recession Apple will undoubtedly be one of the worst hit. It stems from this belief that I believe Apple must have a Plan B, or even a Plan C. Thank you for reading, and I sincerely hope the economy does not crumble.